Freely at a glance
- Run by
- Everyone TV, owned by the BBC, ITV, Channel 4 and 5
- Launched
- April 2024 on Hisense smart TVs, then Bush in May 2024
- Channels
- More than 40 live channels, according to Everyone TV in July 2025
- You need
- Broadband (Everyone TV recommends at least 10 Mbps); no aerial or dish
- Cost
- No subscription; live TV needs a TV Licence
- Not on
- Fire TV sticks and other portable Fire TV devices
From Everyone TV press releases (June 2024, October 2024, July 2025) and freely.co.uk, checked 1 October 2026.
How Freely works
A TV with Freely has a TV guide that looks like any other, but the live channels arrive as internet streams rather than through an aerial. Everything sits in one place: live channels, a guide that goes backwards for catch-up, and the broadcasters’ on-demand programmes.
That makes Freely IPTV in the technical sense: television delivered over an internet connection. The difference from a subscription IPTV service is who runs it. Freely is run by the broadcasters themselves and carries their channels with their permission. See what is IPTV.
What you need
- A TV or device with Freely built in. To add Freely to a TV that doesn’t have it, Freely’s site points to a plug-in Freely streaming device.
- Broadband. Freely uses your home connection over Wi-Fi or a cable. Everyone TV recommends at least 10 Mbps for live and on-demand streaming. See what internet speed IPTV needs.
- A TV Licence, because Freely carries live TV. See do you need a TV Licence for IPTV.
Which TVs and devices have Freely
| Where | Details |
|---|---|
| TVs with Freely built in | Freely’s site lists models from brands including Hisense, TCL, Toshiba, Sharp, Panasonic, Philips, Bush, JVC, Haier, Cello, Mitchell and Brown, and Avtex. Not every model from these brands has it, so look for Freely on the model page or box. |
| Fire TV smart TVs | Everyone TV and Amazon announced in October 2024 that Freely would become the main TV guide on Fire TV smart TVs and TVs with Fire TV built in. Freely’s TV list includes Fire TV models from Bush and Toshiba. |
| Roku TVs | Freely’s TV list includes Sharp and JVC models running Roku. |
| Plug-in devices | Everyone TV announced plug-in Freely devices in July 2025, with Netgem as the first partner. Netgem’s PLEIO box went on sale on 21 November 2025 at £99. |
| Not available | Portable Fire TV devices such as the Fire TV Stick, according to Everyone TV’s Amazon announcement. |
Freely on an older TV
If your TV doesn’t have Freely, you have two routes:
- A Freely device. Netgem’s PLEIO plugs into an HDMI port and runs Freely alongside other streaming apps. ISPreview reported Android TV 14, Google Play, 4K with HDR10, Wi-Fi 6 and no Ethernet port, plus an optional £9.99-a-month package of extra channels and cloud games after a three-month trial. Freely itself needs no subscription.
- The broadcasters’ apps on a stick you already own. A Fire TV Stick runs BBC iPlayer, ITVX, Channel 4, 5 and U without Freely. See Freeview channels on a Firestick.
Freely or Freeview Play?
| Freely | Freeview Play | |
|---|---|---|
| Live channels arrive by | Broadband | TV aerial |
| On-demand players | Built into the same guide | On channel 100, over broadband |
| Aerial needed | No | Yes, for live TV |
| Broadband needed | Yes, at least 10 Mbps recommended | Only for on-demand, 2 Mbps minimum |
If your aerial signal is good, Freeview Play does the job. If you have no aerial, or a poor one, Freely is the way to get live channels without a subscription. See Freeview Play explained.